Have you ever noticed that every dictator, tyrant, and aspiring despot has a book to his name? Quotations From Chairman Mao? Mein Kampf? The Art of The Deal? This is no accident. While there are countless ways of creating media nowadays, publishing a good old-fashioned book still packs an unparalleled punch when it comes to building and consolidating authority.
During today’s conversation, we explore why this is so, along with how you can create a book that will help you build your very own fanatical following.