Michael F. Schein: Get Hype

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What do cult leaders, propagandists, and hip-hop artists all have in common? Hype. Oh, and they’re also some of Michael F. Schein’s favorite topics. Yes, my former co-host Michael is back to break down all things hype—including how we can all harness its power in positive and meaningful ways. During our conversation, he also reveals some of the most fascinating (and surprising) insights from his new book, The Hype Handbook.


Topics include:

  • Why sometimes hype is all you’ve got (and making it work for you)
  • Picking a fight with ideas vs. picking a fight with people
  • The art of piggybacking
  • How to ethically apply hype methods and principles
  • Why building a following has many moving parts (and why most of it takes place behind the scenes)
  • The connections between hype and relationship building
  • Connecting with people on a truly human level
  • Why being helpful out of the goodness of your heart will help build a more meaningful network
  • The dangers of using hype for the wrong reasons
  • The real importance of participating in self-regulating practices
  • And much more!

Michael F. Schein is a writer, speaker, business owner, and hype artist. He is the author of The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers (McGraw Hill, January 12, 2021).

His articles have appeared in Fortune, Forbes, Inc., Huffington Post, and Psychology Today. He speaks to international audiences spanning from the northeastern United States to the southeastern coast of China.

As founder and president of marketing agency MicroFame Media, he has launched campaigns and created content for companies including eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix.

He has also recently begun practice the martial art Wing Chun, giving him yet another similarity with Robert Downey, Jr.


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