Deborah Gilboa: Getting Your Name Into The Right Media

ATA-DEBORAH-GILBOA-SHOWNOTES-episode-246

She’s back! Dr. Deborah Gilboa—aka Dr. G—returns to the podcast to share even more insights on all things resilience. She also breaks down everything you need to know about putting your name out into the media ether and meeting the right press partners.


Topics include:

  • Really asking yourself why you want to pursue certain types of media
  • Why there is such a thing as bad press
  • The best ways to use media that are meaningful to you
  • The benefits of helpareporter.com  (and how to use it)
  • The importance of having the right outreach opener (and what that looks like)
  • How to trim your correspondence (and why that matters)
  • The power of hyperlocal marketing
  • Behaviors vs. feelings (and how to manage them in the workplace)
  • Why true resilience takes three fundamental skills (and what they are)
  • Breaking down the stigmas surrounding shame and mental distress
  • And so much more!

Resilience expert, Deborah Gilboa, MD, aka “Dr. G” works with families, organizations, and businesses to identify the mindset and strategies to turn stress to an advantage. Renowned for her contagious humor, Dr. G works with groups across multiple generations, to rewire their attitudes and beliefs, and create resilience through personal accountability and a completely different approach to adversity. She is a leading media personality seen regularly on TODAYGood Morning America and The Doctors. She is also featured frequently in the Washington PostThe New TimesHuffington Post, and countless other digital and print outlets. Dr. G is board certified attending family physician and is fluent in American Sign Language. She lives in Pittsburgh with her four boys.


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