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In today’s episode, I’m reaching into the archives to revisit my conversation with bestselling author Igor Kheifets about all things list building and email marketing. Listen in as we break down how to build a successful (and fruitful) subscription list, reveal how to avoid the biggest email marketing pitfalls, and unveil the true importance of becoming an authority in your niche.
- How a trivia game jumpstarted his journey into online entrepreneurship
- How to gain results by learning from your initial marketing mistakes
- Standing out by what you stand for
- Why building subscription lists through free traffic is actually a bad idea (and what you should do instead)
- Why sales shouldn’t be the focus of your email marketing
- What to do after you’ve built your audience
- Building relationships by creating offers from pain points
- Why the feel good email is a really lie
- What you can learn about sales from dating
- The biggest mistakes when mailing your lists (and how to avoid them)
- And much more!
Igor Kheifets helps people build wildly profitable email lists in record time.
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Learn more about Igor Kheifets:
Learn more about Michael Roderick: