Podcast: Play in new window
In today’s episode, I’m reaching into the archives to revisit my conversation with bestselling author Igor Kheifets about all things list building and email marketing. Listen in as we break down how to build a successful (and fruitful) subscription list, reveal how to avoid the biggest email marketing pitfalls, and unveil the true importance of becoming an authority in your niche.
- How a trivia game jumpstarted his journey into online entrepreneurship
- How to gain results by learning from your initial marketing mistakes
- Standing out by what you stand for
- Why building subscription lists through free traffic is actually a bad idea (and what you should do instead)
- Why sales shouldn’t be the focus of your email marketing
- What to do after you’ve built your audience
- Building relationships by creating offers from pain points
- Why the feel good email is a really lie
- What you can learn about sales from dating
- The biggest mistakes when mailing your lists (and how to avoid them)
- And much more!
Igor Kheifets helps people build wildly profitable email lists in record time.
Mentioned in this episode:
Learn more about Igor Kheifets:
Learn more about Michael Roderick: