Emotional Branding With Heather Campbell

Heather Campbell
Heather Campbell

Heather Campbell is the Founder of Hey Heather Campbell, where she helps entrepreneurs create agency strategies to build beautiful brands that are profitable and scalable. She is the Founder of Double Dutch Creative, a marketing agency, and spent over 20 years leading branding, marketing, and strategic communications for large, multi-billion-dollar companies like Arch-Stone Smith, RedPeak Properties, and Riverstone Residential Group. Heather graduated from The Ohio State University where she earned her bachelor’s in advertising and public relations.

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Here’s a glimpse of what you’ll learn: 

  • Heather Campbell talks about a fortuitous turn of events that opened the doors in the consulting industry
  • Why you shouldn’t waste energy proving yourself to others
  • The importance of connecting with others in your network 
  • Heather explains sharing value with others to keep a conversation moving forward
  • How can being authentic be a powerful marketing tool?
  • Heather shares creating a custom experience based on emotion
  • How a brand can make its own set of rules and be successful

In this episode…

Developing your career comes with its fair share of peaks and valleys, so what can you do when an overwhelming sensation settles in? How can you show your authentic voice through brand marketing?

For Heather Campbell, it’s not rocket science, but there is a sequence and process for marketing to be successful. Once you know the process, the road is smooth. While many people believe a brand is defined by the logo, the simple truth is a brand is defined by how clients feel at the end of the day. Heather has developed a core marketing program that guides entrepreneurs to success. Are you ready to establish your brand identity?

In this episode of Access To Anyone, Michael Roderick sits down with Heather Campbell, marketing strategist and Founder of Hey Heather Campbell, to discuss important components to growing your brand. Heather talks about the benefits of acknowledging your self-worth, connecting with others through shared values, and why exceptional marketing is based on emotion.

Golden Answer

If you could meet any living person, who would it be?

Heather Campbell would like to sit down and have a beer with Bill Hader. Heather admires the role Bill played in an HBO show where he played a deplorable character and would like to talk about tapping into the emotional aspect of dark humor and comedy.  

https://www.imdb.com/name/nm0352778/

Resources mentioned in this episode:

Sponsor for this episode…

Small Pond Enterprises LLC helps thoughtful givers become thought leaders by making their brands referable, their messaging memorable, and their ideas unforgettable.

We do this through helping coaches and consultants develop innovative frameworks that get people to think in new ways.

If you’re curious how referable you are, check out our Referability Rater HERE.

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